u003ch1u003eCreating an incredible spectator experience | Alton Towers Fireworks 2022u003c/h1u003eu003cdivu003eu003cdivu003eu003cdivu003eu003cdivu003eu003cdivu003eu003cdivu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eCreating a memorable experience can be difficult, it can also be difficult trying to find the right technology to achieve the experience you want. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eAlton Towers Fireworks 2022 is a great example on how you can create an incredible spectator experience by using multiple sensory effects which in turn creates a more immersive and dramatic experience.u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eIf you don’t know, Alton Towers Resort is a theme park and resort complex in Staffordshire, England, near the village of Alton. The park is operated by Merlin Entertainments Group and incorporates a theme park, water park, spa, mini golf and hotel complex. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cdivu003eu003cfigureu003eu003cdivu003eu003cdivu003eu003cimg src=u0022https://www.iiole.com/wp-content/uploads/2022/12/79fc5e_7d91fda5cced48529a7b48ecd531af20mv2-2.jpegu0022 alt=u0022reeu0022u003eu003c/divu003eu003c/divu003eu003c/figureu003eu003c/divu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eThe park hosts a range of events throughout the season, the biggest being their Halloween event called Scarefest and their Firework display which takes place straight after the halloween event finishes. In this blog we will be focusing on their fireworks display.u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eIf you would like to know more about the Halloween event listen to this podcast we did with u003c/spanu003eu003ca target=u0022_blanku0022 href=u0022https://anchor.fm/iiole-events/episodes/James-Pemblingtonu002du002d-Projects-and-Event-Production-Specialist-e1647mf/a-a6cgsvfu0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003eJames Pemblingtonu003c/spanu003eu003c/au003eu003cspanu003e. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eInstead of just a standard firework display Alton Towers incorporates lighting, sound, lasers and video. They are used in a way in which it takes the audience through a journey, indulging them in a storyline that talks about the park and its major roller coasters. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eIf you haven’t been to Alton Towers before, each area of the park is themed and each rollercoaster in each area also has its own story and branding. This allows the Alton Towers to choose songs that relate to the theme as well colours which are notable to the rollercoaster. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cdivu003eu003cfigureu003eu003cdivu003eu003cdivu003eu003cimg src=u0022https://www.iiole.com/wp-content/uploads/2022/12/79fc5e_e8435d8b8d5e4052b403fa6458fc6abbmv2-2.jpegu0022 alt=u0022reeu0022u003eu003c/divu003eu003c/divu003eu003c/figureu003eu003c/divu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cstrongu003eu003cspanu003eSo what made the event so immersive and memorable?u003c/spanu003eu003c/strongu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eThe start of the show is just as important as the end. During the countdown to the fireworks, Alton Towers had a drone show which was quite unexpected as they appeared in the sky. The drone show was alongside music which created a great pre show and built anticipation for the fireworks. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eThe show started with a video being played on video walls which were setup around the viewing areas. The video introduced the show and story about the park and the rollercoasters. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eLet’s break down one of our favorite parts of the show u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eThirteen (officially stylised as u003c/spanu003eu003cstrongu003eu003cspanu003eTH13TEEN) u003c/spanu003eu003c/strongu003eu003cspanu003eis a roller coaster set in the Dark Forest at Alton Towers. The story of thirteen is as follows,u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003e“The forest is growing at an alarming rate and has become an overpowering force. So if you go down to the woods today, you’d better not go alone… u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eWhen routine clearance work began on the edge of the forest, an ancient burial ground was uncovered and a previously dormant and mysterious group of creatures called The Wraith were unleashed into the Dark Forest.u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eAs you travel into the excavation work, be careful… The structure is far from stable! Dip and dive through the Dark Forest, enter the ancient crypt and face the horror that lies within.” u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eWith this backstory and the colour theme of the ride being green it allowed Alton Towers to create a dramatic and theatrical experience for the spectators.u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eThis part of the show began with a video being played of a girl that is used to promote the ride and the ride’s official slogan “if you go down to the woods today, you’d better not go alone… “u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eThe video finishes and a slow remix of toxic starts to play by Britney Spears. A few small fireworks are released, alongside this lighting state changes to a green making you feel eerie and like you are in the woods.u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eThe song comes to a stop and then comes back in suddenly with the lights, fireworks and video creating a dramatic effect. The most memorable part of the song also had the addition of the lasers and other lights in the towers. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eThe effects then go back to how they were at the start building the tension again. You then see large fireworks being set off as the song goes back into the chorus, creating a spectacular effect using all the elements together with precision timing to allow the fireworks to not be lost by the lighting. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eThe song finishes with a long outro making it feel eerie as the Alton Towers castle is lit up in green and the last of the fireworks settle. Watch the video below to see this part of the show.u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eThe show also featured an official British Sign Language interpreter stationed at the front of the accessible platform for the first time. There was also screens on each PA tower which showed the Sign Language Interpreter. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cstrongu003eu003cspanu003eSo what can we learn from the Alton Towers Firework Display?u003c/spanu003eu003c/strongu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eIf you are trying to create a spectator experience or make your event unique you can use some of the elements that Alton Towers used. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eDepending on your event, can you create a theme or backstory for your event?u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eIs your event taking place on a certain date? Are you using a venue that is rich in history? Can you have a certain dress code for your event? Can you create a music playlist that fits in with the event? Can you combine all these and create a backstory for your event?u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eFrom your theme or venue can you use technical equipment to make it immersive?u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eCan you introduce a colour theme for the room? Can you create content and make it play around the venue? Can you program the lights? u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eDoes your budget allow for entertainment?u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eCan you have performers? Can you have a drone show or firework display for the event? Can you have actors that fit in with the theme of your event?u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eIf you could combine all these elements you to could create an incredible spectator experience. u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eWant to learn more about the event industry? View our u003c/spanu003eu003ca target=u0022_blanku0022 href=u0022https://www.iiole.com/coursesu0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003ecoursesu003c/spanu003eu003c/au003eu003cspanu003e and u003c/spanu003eu003ca target=u0022_blanku0022 href=u0022https://www.iiole.com/resourcesu0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003eevent resourcesu003c/spanu003eu003c/au003eu003cspanu003e!u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eSubscribe to our free newsletter for exclusive content u003c/spanu003eu003ca target=u0022_blanku0022 href=u0022https://mailchi.mp/3d52ac5d57ba/manifesto-sign-upu0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003eclick hereu003c/spanu003eu003c/au003eu003cspanu003e.u003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003cdivu003eu003cdivu003eu003cspanu003eu003cbru003eu003c/spanu003eu003c/divu003eu003c/divu003eu003cdivu003eu003cpu003eu003cspanu003eu003cspanu003eu003ca href=u0022https://www.iiole.com/blog/hashtags/eventsu0022 target=u0022__blanku0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003e#eventsu003c/spanu003eu003c/au003eu003ca href=u0022https://www.iiole.com/blog/hashtags/eventplanningu0022 target=u0022__blanku0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003e#eventplanningu003c/spanu003eu003c/au003eu003ca href=u0022https://www.iiole.com/blog/hashtags/spectatorexperienceu0022 target=u0022__blanku0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003e#spectatorexperienceu003c/spanu003eu003c/au003eu003ca href=u0022https://www.iiole.com/blog/hashtags/altontowersu0022 target=u0022__blanku0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003e#altontowersu003c/spanu003eu003c/au003eu003ca href=u0022https://www.iiole.com/blog/hashtags/themeparksu0022 target=u0022__blanku0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003e#themeparksu003c/spanu003eu003c/au003eu003ca href=u0022https://www.iiole.com/blog/hashtags/fireworksu0022 target=u0022__blanku0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003e#fireworksu003c/spanu003eu003c/au003eu003ca href=u0022https://www.iiole.com/blog/hashtags/bonfirenightu0022 target=u0022__blanku0022 rel=u0022noopener noreferrer nofollowu0022u003eu003cspanu003e#bonfirenightu003c/spanu003eu003c/au003eu003cspanu003e eventprofs u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/divu003eu003c/divu003eu003c/divu003eu003c/divu003eu003c/divu003eu003c/divu003eu003c/divu003e
