The events industry is an incredibly exciting, vibrant and dynamic industry. Breaking into this field may initially seem like navigating uncharted waters, rest assured that once you're in, you're in for an exhilarating ride.
This blog is crafted with you in mind – those ambitious individuals eagerly seeking their first role in the events sector. If you have a passion for crafting unforgettable experiences, you're in the right place. While the event industry may pose its challenges, the rewards that follow a successful event are truly priceless.
Consider this your comprehensive guide, offering insights, strategies, and practical steps to help you secure your foothold in the events industry. But, a word of advice before we delve into the details – embrace the challenges with zeal, as the journey ahead is as rewarding as the events themselves.
In the United Kingdom, the events industry is undergoing a transformative phase. The aftermath of the global pandemic has created a unique window of opportunity for aspiring event professionals. With a significant portion of the workforce affected, the industry is now in dire need of skilled individuals to rejuvenate and redefine the landscape.
Leverage this shift to your advantage. Your passion, coupled with the right knowledge and strategic approach, can position you as a valuable asset in an industry hungry for fresh talent. The events industry awaits, and this blog is your key to unlocking the door to a fulfilling and successful career. So, let's embark on this exciting journey on how to get a job in the events industry
Step 1: Define Your Niche
The first crucial step in building a successful career in the events industry is to define your niche. Take the time to explore various event types, from weddings and corporate gatherings to festivals. Discover where your true passion lies and let your creativity flow. Identifying your niche will not only set the foundation for your career but will also make your journey more fulfilling.
Don’t feel like you have to stay in the same niche throughout your whole career, many event professionals change from sector to sector. All skills learned in the events industry are transferable so don’t stress too much just find a niche that interests you.
Step 2: Scout Local Companies Strategically
Your local area is a goldmine of potential opportunities. Leverage the power of the internet to identify companies specialising in your chosen niche. Google, Facebook, and Instagram are your trusty allies – use them to compile a comprehensive list in a neatly organized spreadsheet, complete with contact details.
Get creative if your initial search hits roadblocks. If finding companies seems challenging, pivot your perspective. Delve into the various suppliers associated with your target niche. For instance, if you're eyeing the exhibitions sector, brainstorm the essential elements needed for such events – stand builders, carpet suppliers, furniture providers, audio-visual equipment, local crew, marketing, print, and more. Even if these specific areas aren't your immediate focus, consider them as potential entry points.
Visit the websites of these companies. Who knows, an open position might be waiting for you! Remember, your goal is to secure that foot in the door, so explore every avenue.
Step 3: Update Your Professional Presence: CV, Portfolio, and LinkedIn
Now that you've identified potential employers, it's time to refine your professional presence.
Begin with your CV – the gateway to your professional world. It's the initial handshake you offer potential employers, so make it count. Tailor your CV to align with the unique demands of the events industry. Spotlight relevant experiences, emphasizing roles in event planning, coordination, or project management. Showcase your prowess in budgeting, vendor management, and problem-solving – all highly valued skills in the events sector.
Include any certifications, courses, or workshops related to event management. This not only demonstrates your commitment to continuous improvement but also bolsters your credibility.
Your portfolio serves as your visual resume. Assemble your best work, highlighting successful events, innovative design concepts, and glowing client testimonials. Make it visually appealing and regularly update it to reflect your evolving expertise and accomplishments.
LinkedIn is your ticket to networking success in the events industry. Create a profile that showcases your skills and experiences. Connect with any existing contacts in the events industry and, most importantly, with professionals in HR and management within the companies you've researched.
Complete your profile, follow the companies you've identified, and connect with key personnel. Your proactive approach on LinkedIn positions you as an engaged and informed candidate. Remember, in the events industry, where connections are paramount, LinkedIn is your ultimate ally. So, dive in, connect, and watch your professional network expand before your eyes.
Step 4: Cultivate Connections with Finesse
Now that you've diligently researched companies, polished your CV, curated a stellar portfolio, and crafted an impactful LinkedIn profile, it's time to initiate meaningful connections
Rather than approaching potential employers with a straightforward inquiry about job openings, consider a more nuanced approach. Introduce yourself gracefully:
"Hello, my name is ____, and I'm genuinely passionate and interested in working in the ____ sector. I recently came across your company, and your work in this field resonated with me. I'm eager to learn more and was wondering who would be the best person to connect with for the possibility of shadowing or volunteering to gain valuable experience."
You might be wondering why the suggestion to volunteer. Well, the reality is, some of the most significant career opportunities stem from volunteering. By expressing your interest in learning, showcasing genuine curiosity about their business, and highlighting the value you can bring to their team, you position yourself as an asset. Thisstrategic move could potentially lead to a formal position down the line.
Consider this: If you had simply inquired about job availability, the conversation might have ended with a polite "no." However, by expressing interest, your volunteer stint becomes a foot in the door. Post-volunteer experience, you can confidently inquire about paid opportunities by leveraging the relationships you've built during your stint. It's a savvy move that often pays off – literally.
After identifying the key individuals during your volunteer experience, connect with them on LinkedIn. Demonstrate your proactive approach, showcasing your commitment to building professional relationships. This not only enhances your visibility but also positions you favorably in their minds, especially when future hiring needs arise.
Networking is the ultimate game-changer in the events industry. Attend industry-specific events, conferences, and social gatherings to engage with professionals, mentors, and peers. A robust network not only provides valuable insights and collaboration opportunities but also serves as a gateway to potential job opportunities.
Remember, your network is a priceless asset capable of propelling your career forward. So, cultivate connections with finesse and watch your event industry journey unfold with unprecedented possibilities.
Step 5: Developing a Robust Skill Set: Your Path to Standout Success
In the fast-paced and competitive landscape of the events industry, arming yourself with a diverse skill set is not just beneficial—it's essential. Your ability to stand out and make a lasting impact hinges on the versatility of your skills.
If you find gaps in your skill arsenal or realise you lack certain expertise crucial for entering the events industry, don't fret. Embrace the opportunity for growth and enhancement. Enroll in courses, attend workshops, and immerse yourself in learning experiences that align with the demands of the industry.
The more versatile your skill set, the more doors you can open in your chosen niche. Whether it's event planning, design, project management, budgeting, or client relations, each skill you acquire becomes a valuable asset. In a field where creativity, adaptability, and problem-solving are paramount, your diverse skill set becomes your toolkit for success.
To assist you on this transformative journey, we've meticulously crafted resources and courses designed for this exact purpose. These resources provide you with the knowledge and tools you need to not only enter but thrive in the events industry. Explore the possibilities, seize the opportunities for growth, and equip yourself with the skills that will set you apart in this dynamic and exciting field.
Conclusion: Your Event Career Awaits
Congratulations! You've navigated through the five crucial steps to kickstart your event career. Now armed with a defined niche, a diverse skill set, a robust network, a standout portfolio, and a place to skill up, you're ready to make your mark in the events industry. Embrace the journey, stay passionate, and watch as your creativity transforms ordinary events into extraordinary experiences.
Recognise that hiring comes with costs for businesses. Many opt to use free platforms like LinkedIn to post job opportunities. By strategically connecting with managers from the researched companies, you increase your chances of being on their radar when a job posting surfaces. It's a proactive step that may open doors to unforeseen opportunities in the future.
We also didn’t include any job platforms in this post, this isn't to say they are not worth it but we wanted to give you an alternative way of getting a job in this industry.
We hope this blog helped you land you job in the events industry, if it we would love to know let us know on our social media platforms!
PS. We’ve also created a Jobs board to make finding a job in the events industry a little easier you can access it here.