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Understanding Event Production

Event Production is a key part of any event. Understanding the fundamentals will give you the ability to work with event production staff and companies with confidence. 

What is it?

This pre-recorded video course, gives viewers a step by step introduction to production from industry professionals. Some students and early career practitioners may have some knowledge of production whereas others could be coming to this area of events for the first time. This course introduces some of the essential & practical procedures, when working with production companies and event professionals including technology that can enhance your event and allow you to develop your knowledge further.

Who is it for?

Upon signing up to this course, we will give you lifetime access to the content and associated documents that support the course.  If you are looking to gravitate towards event production as a new career pathway this short course will hopefully illuminate and excite your curiosity in equal measures.

How does it work?

1. Join the course and you will receive instant access

2. Complete each video module 

3. Each module is around 60 minutes long 

4. Exclusive resources and interviews 

5. Join our monthly Event Huddle 

6. Refer back whenever you need to!

What will I learn? 

Main Learning Objectives 

  • How to evaluate management and leadership styles and their effectiveness in the live event production industry. 

  • How to propose an operational production plan for staging a viable live event.

  • Introduction for an effective method to evaluate the effectiveness of the production process for a virtual or live event.

  • How to demonstrate skills of creativity, investigation and analysis, in planning the production for a live event.

You will also learn
  • How to work through a production process

  • How to work with stakeholders 

  • How to meet clients expectations 

  • How to build stakeholder relationships 

  • How stakeholders work with sponsors 

Exclusive resources! 
  • Reading list and website list for further reading 

  • Exclusive podcasts with event production professionals

  • Monthly Huddle sessions with our tutors

  • Volunteering and paid opportunities 

  • Exclusive video interviews and content

It's a no brainer!
  • Instant & lifetime access

  • 4+ hours of HD video training

  • Real examples and case studies 

  • Easy to follow & complete

  • Available on all devices

  • Additional resources 

  • Volunteer and paid opportunities 

Are you ready to start your journey into event production?
Who will I be taught by?

Paul Walters is the Co-Founder of International Institute of Live Events. Paul has an employment history that spans over 25 years within the area of music management, exhibition design/build, management of major outdoor music festivals, project management, touring theatre management, film production, sponsorship/marketing and major sporting events at an international and national level.

Paul’s area of proficiency over the past ten years has enabled him to be instrumental in developing Event Management courses at degree and masters level. Over that period he secured the position of programme leader at 4 UK universities and teaching the same subject over a period of 8 years at 5 European universities. They include ANGELL Business School in Germany, Ecole de Management de Normandie institute in Paris, France, IMI University Centre Switzerland, Breda University of Applied Sciences, and University of Northern Denmark. Paul also recently taught at the Guangdong Industry Technical College in China to undergraduate event management students. He is a published author within the field of event management with several publishers. Paul is an active event professional who enjoys working on live music events throughout the UK and Europe.

View Paul's Linkedin Profile


Helina Thompson-Hartley has an employment history spanning over 10+ years within the events’ industry across a vast array of event types and formats. From a young age she knew that events would be the career for her, she secured a place on BA (Hons) Event Management degree at MMU and graduated with honours in 2013.

After university her first role saw her focusing on award ceremony delivery both UK and internationally, Helina moved onto an event producer role and further developed her technical knowledge and passion for creative concept development.

During her time within the industry she was involved in such events including but not limited too CBBC Summer Social, CBeebies Pantomime Festivals across the UK, Hay Festival, Bath Festival, UK Tatti Lashes Roadshow with mmmmitchell and Jeffree Star, Puma & Garmin Fashion Shows, Employee Conferences and Celebrations for brands including Nationwide, Shop Direct,, Travelodge, THG and Autotrader. Including immersive product launches for Illamasqua, ESPA, LookFantastic and ESPA.

Helina is currently the Head of Events at THG focused on the development and growth of the department, whilst on a personal mission to empower future event pioneers with the skills they need to enjoy a happy and successful career within the industry she loves so much.

View Helina's Linkedin Profile

Here is a little teaser...
What are others saying?

"The examples and case studies were really good. Listening to industry experts who work and passion for the industry was really inspiring."

"There were some terms or subjects that are not often taught in uni, so it was very useful to get that information. It was easy to follow, which can be nice too!"

"I enjoyed week 4 on the regulations and how a technical running order was presented. They really went into the production side of things, rather than just a general event management webinar. The case studies were also great"

Course Curriculum
  • Introduction to our school 

  • Defining the Production Process (64:02)

  • Production within the scope of different event (64:06)

  • Identifying and selecting the production equipment (55:59

  • Legal requirements / regulations policies and procedures (58:45)

  • Monthly Huddles 

Understanding Event Production

✔ Instant & Lifetime Access

✔ 4+ hours of HD Video Training

✔ Real examples and case studies 

✔ Easy to Follow & Complete

✔ Available on All Devices

✔ Additional Resources 

✔ Volunteer and paid opportunities 

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